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Services of KOM Sports Marketing

KOM Sports Marketing has a variety of services. Other services are supplemented through the network of partner alliances developed with industry leaders.

Event Creation and Development

• Specializing in environmental events, mostly cycling, running, or Olympic-related
• Innovative event creation for corporate sponsors and event management groups
• International, national, or regional in scope
• Development of activation programs into the greater sports property

Marketing and Promotion
Marketing is a catch-all in today's marketplace. But boiling out, a successful marketing mix is a delicate balance. There is advertising, various levels of promotion, publicity, and sponsorship program activation, which is usually idea generation. Whether you are an event right's holder, or a developer of an organization with small to large programs, marketing is the key. KOM has the resources and network to fulfill any of the following:

• Grass roots / industry promotion
• Local market promotion
• National market promotion
• Creation of publicity platforms
• Sponsor activation idea generation and fulfillment
• *Advertising (through strategic partnerships)
• *Promotional fulfillment

Sponsorship Sales and Revenue Generation
A little more than a decade ago, the marketplace for sponsorship was not as soft or well-educated as today's sports marketplace. Thanks to a greater analytical approach, the advent of the internet, and a greater glut of sports properties in the marketplace, it is no longer as easy as going into a sponsor's conference room and pitching random ideas and numbers. Sponsors are demanding higher ROIs, greater brand affinities with associated properties, and less sponsor clutter. And, all for less money. Today's marketer's have to analyze, pinpoint, and create turn-key programs while amassing greater-valued assets within their properties. We understand the paradigm has shifted and the marketplace changes daily. That's why KOM's philosophy is to research, plan, and execute, but with flexibility and reasonable expectations. Here are the services KOM and its network affords:

• Property asset analysis and evaluation
• Sponsorship platform creation as extensions
• Creative sponsorship packaging
• TV and mass media integration creation
• Property brand positioning against company brand positioning
• Lead generation and sales
• Revenue generation enhancement (fundraising, merchandise and licensing)

Brand Development
Whether you are big or small, cutting through a very challenging market of clutter is more critical now than ever. At the root of any great product is its brand. Brunner has successfully created or re-position many brands, some challenging. Here is a profile on how we can help:

• Brand positioning
• Brand attributes leading top creative
• Taglines
• Campaigns
• Style Guides

Press Operations
Making the media's job easier should be a pre-requisite for any successful event.  Having worked some of the most logistically challenging events, like multi-day professional cycling tours and Olympic Games, KOM possesses both the knowledge and network to put together and run an effective press operation that will provide quality services while representing your property well.  Whether it's creating a mobile operations or at a set venue, KOM has the capabilities and savvy to make your event standout in the eyes of all media members.

• Press Conferences and Mix Areas
• Press Room Operations
• Event Press Services
• Press Field Operations

 

 The Titan Games developed while Brunner was at the U.S. Olympic Committee (above) provided an innovative approach as a newly-created event concept,  presenting the sports of wrestling (right), boxing (center), tae kwon do (left of boxing) and fencing simultaneously.  (photo by Casey Gipson)